Do I Need A Label For My Homemade Products In Australia

Most food products in Australia require comprehensive labelling, which includes details like the Nutrition Information Panel (NIP), product name, ingredient list, allergen declarations, and other vital information. This requirement applies not only to products from large manufacturers but also to those made by small producers, such as handmade cheeses sold at markets or cookies baked at home and stocked in local stores.

Food labelling isn’t just for compliance; it’s a way to provide essential information to consumers and build trust in your product.

What Are the Labelling Requirements?

The Food Standards Code regulated by FSANZ (Food Standards Australia New Zealand) outlines the mandatory information required on food labels. Here are the essentials:

• Product Name: The name or description of the product should clearly indicate its nature.
  
• Nutrition Information Panel (NIP): Provides information about the energy, protein, fat, carbohydrates, and sodium content per serving and per 100g/ml.
  
• Ingredient List: Ingredients must be listed in descending order of quantity by weight.
  
• Allergen Declarations: Allergens like gluten, nuts, or dairy must be declared in bold or a contrasting typeface to the rest of the text.
  
• Date Marking: Includes “Use By” or “Best Before” dates.
  
• Country of Origin Labelling: Indicates where the product was made, grown, or packaged.
  
• Storage Instructions: If specific storage conditions are necessary to maintain product safety.
  
• Lot Identification: Assists in product traceability.
  

Small Producers Are Not Exempt

It’s common to see products in small markets or local stores with minimal labelling, such as just the expiration date or a generic product name. However, this often stems from a lack of awareness about legal requirements. Even small-scale producers must comply with food labelling laws if their products are sold to the public.

Why Labelling Matters

Labelling is more than just a legal requirement—it’s an essential tool for marketing and customer safety.

• Consumer Confidence: A well-labelled product reassures consumers, providing transparency about ingredients and allergens.
  
• Health and Safety: Clear allergen declarations help consumers avoid potentially life-threatening reactions. For instance, a coeliac customer relies on accurate labelling to determine if a product is gluten-free.
  
• Market Access: Proper labelling opens the door to selling your products in larger retail chains, not just at local markets or small stores.
  

How Proper Labelling Boosts Sales

Products with professional, compliant labelling appear more credible and trustworthy to consumers. This credibility can translate into higher sales. By meeting labelling requirements, your product becomes eligible for sale in supermarkets and other large retailers, significantly expanding your market.

Need Help with Labelling?

If you’re unsure about the labelling requirements for your homemade or small-batch food products, consulting a professional can save you time and ensure compliance. At IM Food, we offer expertise in Australian food regulations, helping you create labels that not only meet legal standards but also enhance your product’s appeal.

Ready to take your products to the next level? Contact us to learn more about our labelling review and auditing services.