At IM Food, we understand the power of health claims in differentiating your products and capturing consumer trust. Health claims can highlight the nutritional benefits of your food products, helping you stand out in a crowded market. But with strict regulations and constantly evolving standards, navigating health claims can be challenging.
That's where we come in.
Health claims are statements that highlight the positive impact of a food product or its ingredients on health. They can range from nutrient content claims like "high in fiber" to function claims like "supports a healthy immune system." These claims not only enhance the appeal of your product but also play a critical role in your marketing strategy.
However, using health claims isn't as simple as adding a catchy statement to your label. They need to comply with Food Standards Australia New Zealand (FSANZ) regulations to ensure they are accurate, evidence-based, and not misleading to consumers.
We offer a comprehensive range of services to ensure your health claims are fully compliant and optimized for your market:
We'll review your product's nutritional profile and assess whether it meets the criteria for specific health claims. If needed, we'll suggest reformulations or ingredient enhancements to make your product claim-worthy.
We ensure your health claims align with FSANZ regulations, helping you avoid fines and recalls. Our experts stay up-to-date with the latest regulatory changes, so you don't have to.
From packaging to marketing materials, we can help you craft clear, compliant, and compelling health claims that resonate with your target audience.
We'll provide all the necessary documentation and scientific evidence to back up your health claims, giving you peace of mind when presenting your product to retailers and consumers.
